If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
Key Elements of On-Page SEO
The Bert update changed how content is processed and how well it can be understood. It is not likely if you haven’t made significant changes to your content optimization process in the past 12 months. When on-page SEO is paired with our link building services, you have a proven and powerful combination. Everything SEO-related that doesn’t take place on a website is considered off-page SEO. Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.
What Is On-Page SEO? How To Optimize A Page
Before diving into the checklist for on-page SEO, it’s essential to understand the critical elements that require attention to optimize your B2B website effectively. Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem.
Finding orphan pages on your website is not as complicated as it seems. With the right tools and methods, you can be able to uncover those hidden pages that are missing from your website structure. Remember, On Page SEO is not a one-off task but an ongoing process. This description works because it’s short but sweet, aptly describing the appeal of a dress in one sentence. Website navigation plays a significant role in a user’s online shopping experience.
You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor. You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages. Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products.
- Specifically, you want to put your keyword at the front of your title tag whenever possible.
- Opt instead for links that are directly accessible on the page.
- Our managed services start at $2500 per month, and our a la carte pricing starts from $250 per page.
- You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website.
- It’s important that you work your way down the checklist and complete each point in order.
- These elements collectively contribute to improved search engine rankings and user engagement.
Technical SEO
But, you must monitor website health and performance regularly. Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts. Write high-quality, original, search-optimized content based on search intent.
All SEO Anomaly in One SEO allows you to create global settings for image optimization. If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to display our page but customized the description to match the search term. Similarly, when it comes to adding your keyword to more subheadings, use your own judgment.
