If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google. Moreover, it allows users to quickly download the CSV reports from the Fat Rank mobile app and Chrome extension. You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

Review of the 20 SEO tools

• Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven.
• We also looked at their pricing plans and the variety of tools they offered.
• Content creators and marketers widely use it to generate topic ideas based on actual search behaviour.
• You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge.
• The Screaming Frog SEO Spider is a leading SEO analytics tool for businesses looking to get an inside look at what’s going on within their site and improve their on-page SEO.

SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more. If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals. All plans include a 7-day money-back guarantee and a 20% discount for annual billing.

See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs. Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. Advanced users can customize their files with Robots.txt Generator as well.

ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project. One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need.

🤖 Technical SEO tools

But SEO Anomaly Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve. Reviews can directly affect how your business appears in local searches. Yext has several features to help you manage your online presence and reputation, but I really like its review management functionality for local SEO. GeoRanker gives you limited access to its tools for free, with a monthly subscription plan starting at $99. Keyword Insights is a paid keyword research tool that uses AI in two interesting ways. First, it uses algorithms and machine learning to locate clusters of topics from a single keyword.

YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better.

You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy. All-in-one tools are great for those who want a comprehensive view of their SEO efforts.

Our Verdict — Best For Small Businesses

Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs. But one key difference is that GSC only shows you one account at a time.

The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90. Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more. They give you insights that would otherwise take ages to generate.